Tell, Don’t Sell! Why Video Storytelling is Going Viral
If there's one thing you can be sure of, it's that consumers are sick of everybody selling them something. Ever heard of the book "Nobody Wants to Read Your Shit"? It's true - they don't. Which...
How YouTube Changed Politics Forever
If the past nine years have given us something undeniable, it is the transition of politics into the realm of the Internet. Social media platforms like Twitter, Facebook, Reddit and Snapchat were key players in...
Why Multilingual Subtitles and Captions Expand Your Video’s Reach
Online marketers use a wide range of tactics to increase their videos' SEO and to empower their videos' success. Despite the increasing number of video streaming platforms that exist today, YouTube remains the second...
How to Use Online Video in Your Black Friday Marketing Strategy
It's no secret that video marketing can have an incredible impact on any business. Even though you might only look to social media or email for your upcoming Black Friday marketing strategy, adding video to your...
Three Ways Video Can Help You Close More Sales Deals
Do you use video to close more sales deals? I mean not just creating a video and thinking that sales are growing. Do you use video so that your sales actually grow and your...
Go Viral On YouTube with These 10 Thanksgiving Video Ideas
Thanksgiving feast time is fast approaching and people can't wait enjoy the delicious taste of roast turkey, mashed potatoes, green bean casserole and cranberry sauce. A perfect video strategy focusing on this festive holiday...
Innovative Live Stream Marketing Strategies
Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...
How US Presidential Candidates Leverage the Power of Video
The U.S. presidential elections will end in just a matter of days now. The candidates have used the power of video to show that their plan for future leadership is the one voters should...
Why Pre-Event Video Marketing Is Crucial to Event Success
Event promotion is one of the most important considerations when planning an event. Pre-event video marketing can create hype around your event long before it takes place. It does not have to feel like...
85% of Marketers Confirm: Video Marketing Efforts Have a Positive ROI
Well, 84.9%, to be exact. Video marketing efforts can significantly lead a business to success. Nowadays, developing a video marketing strategy is crucial for any business in order to flourish. Because digital media has become the...