Why Pre-Event Video Marketing Is Crucial to Event Success

event video planning
Speaker at Business Conference and Presentation. Audience at the conference hall.

Event promotion is one of the most important considerations when planning an event. Pre-event video marketing can create hype around your event long before it takes place. It does not have to feel like a daunting task. A solid video can do much of the promotion work for you. If you aren’t sure how to promote an event, below are the various ways in which you can use video marketing to guarantee your event will gain an audience.

Highlighting a Speaker

keynote speaker

Getting a speaker at an event is a great way to create hype around it. It can often be hard to get a well-known speaker with a simple email, but 73% of B2B organizations report that video yields positive results to their return on investment, and is the preferred marketing avenue. Think about the kind of speaker that would resonate with the audience you want to attract and use the event preview to get his or her attention.

Creating an Event Preview

With an event preview you have the option of including testimonials from event attendees and staff. When those involved in the event show excitement for it, that excitement can be infectious for viewers. In the event preview, you can incorporate B-roll footage of similar events. This will give the viewers an idea of the atmosphere they can expect.

Creating a Save the Date video

Save the date videos make more of an impression than standard emails or postcards. They’re a simpler, shorter and sweeter way to offer a preview to your event. They work well if you’re on a budget and if the event is similar or identical to one that has already happened. A save the date video is ideal if your plan is to increase attendance from the last time the event was put on. They’re also a popular option for wedding invitations, as seen in the charming video below.

Making the video is only the first step in the marketing process. In order to get your event the exposure it needs, you’ll also need to promote it. Below are two sure-fire ways to promote a pre-event video.

Event Video Marketing Through Video Through Social Media

event video marketing

When promoting through social media, it helps to create a branded campaign. This means catering your content to each specific social media platform you plan to use. For instance this could mean pictures for Instagram and short blurbs for Twitter. Social media promotion helps to reach out to users with a large following to help push your branded campaign. Contact them about the event, but give them a reason to want to promote it to their followers.

Promoting a Video Through a Website Embed

Create a landing page on the website just for the event. A study by eyeviewdigital.com shows that a video on a landing page can increase conversion by 80%. This is because videos increase the amount of time people stay on your page. People often prefer to watch video rather than read text.

Event video marketing can have a tremendous effect on the turnout of your event, and employing these strategies can ensure you get the turnout you desire.