Ever wanted to know how to make an event go viral? Now is your chance to learn. By understanding how to make your event go viral with viral event videos, you can make a greater impact in your experiential marketing strategy.
Viral events 2018 is an upcoming trend. By following this trend, your viral event videos can gain more visibility, brand recognition, and customer loyalty. Keep reading to learn the top tips for viral event marketing
6 Elements to Viral Event Videos
Every viral event video has similar elements. If you actively implement these elements when producing your viral event videos, you can inch closer to a viral event marketing campaign. Check out the viral event examples and event video marketing tips below to get a head start.
1. They are accessible.
This one may seem like a no-brainer, but some niche businesses expect their videos to go viral on low-traffic platforms. Although targeting your audience on niche forums and social networks can be effective, viral event videos are always available on popular video platforms or social networking sites.
For example, many businesses wonder how to make an event go viral on Facebook. Facebook is the leading social network in 2018, and it is one of the top video hosting platforms. To create the best viral event, you will want to consider hosting your viral social media event on websites like YouTube, Facebook, and Instagram.
2. They are unique.
What does it mean to be creative? In this day and age, all media outlets and advice forums bombard you with the same advice: Be creative. Being creative isn’t as easy as it sounds, but it contributes drastically to a successful viral event marketing campaign. When have you ever seen a generic ad campaign for an event go viral?
- Brainstorm many viral event ideas. Brainstorming is limitless. Sprout off of certain ideas and think outside the box. For best results, coming up with a viral event idea is best done with a team. An overabundance of great ideas should be your goal.
- Research similar event campaigns. Do your ideas match any existing campaigns? Perhaps your brainstorming session lead to an unintentional copycat of a similar event marketing campaign in your niche.
- Alter your perspective. To achieve creativity, take an entirely new or opposite perspective to your idea-making. “The definition of insanity is doing the same thing over and over again, but expecting different results.” -Albert Einstein
3. They are unexpected.
Look at trends in the event industry to catch onto trends that are just beginning to form. Do not focus your time on trends that have already sprouted and flourished, like challenge videos. Create a video that people will turn their heads at. Take a step back from your brand and ask, as a viewer, if this video is really something that would “WOW!” you.
Take a new twist on an old concept, or create your own seminal type of event video. Instead of mimicking a traditional event promo video, alter your perspective with an entirely opposite or fresh approach. By producing the unexpected, you can make an impact in the digital community.
4. They are endorsed.
Getting your event video shared by a major influencer seems impossible. However, this should be your ideal goal in any viral event marketing campaign. To reach major influencers and brands within your industry, you must work your way up from the bottom of the ladder. Pitch to smaller influencers to share your video on social media first.
If you are successful in your smaller efforts, you can work up to medium-sized influencers and websites, then go for the big leagues. This process is highly simplified; however, many businesses ignore the need for media publicity when creating viral event videos. How can you expect your video to go viral without any major attention?
5. They are shareable.
As the above video reveals, community participation is essential in any viral marketing campaign. Your event video must be shareable before you can expect the views to pile up. Being shareable goes beyond formatting. A shareable event video makes the viewer yearn to share it with his friends, even if he typically doesn’t post on social media.
To make your event video more shareable, think about who will be interested in your event. Perhaps not everyone will attend your event, but you can make your event have a wider appeal to result in greater virality. If you need some ideas to improve your shareability, analyze your social media trends and analytics:
6. They are inviting and engaging.
You are marketing an event—not just a video. Encourage your audience to participate in your marketing campaign. Create something that people can influence. For example, an interactive live stream or video allows viewers to manipulate the event video. Instead of presenting something to your viewers, give them something to play with.
Believe it or not, most people out there don’t care about your brand right now. But you can change that. Use your viral event videos as an opportunity to show off your brand and invite others to join. Make sure your brand’s mission is something that others in your niche will connect with. How does your brand stand out from similar competitors?
What If My Event Video Is Ignored?
This is a question we all fear after putting hours, days, and weeks of work into an event marketing campaign. If your event video appears to be ignored by the public, you can’t help but wonder why.
First of all, do not hold your business to extremely unrealistic standards. A viral event video does not have to reach millions of views. Your projected virality can be adjusted according to your business’s scope and the size of your market.
Video analytics, market research, and consumer feedback are your top tools for determining why your event video was ignored. After analyzing your data, reevaluate your strategy accordingly:
If you want an extra boost in your event video marketing campaign, Valoso is your go-to partner. Our team of professionals will help you obtain raw market data, produce professional event videos, and fine-tune your marketing strategy. Visit our homepage and fill out the contact form to get in touch!