Mobile Video

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

Remember when Instagram launched Instagram Stories, the Snapchat-like feature everybody's been talking about? Well, now the platform is venturing into the next natural stage for digital platforms: advertising with Instagram Stories ads. To be fair, advertising...

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...

Marketers are expecting a lot out of social media in 2017. Predictions for social media in the future include more interactive social experiences and more effective marketing tactics. Social media trends 2017 will greatly...

Video on Twitter may sound like a foreign concept, but it's actually transforming the future of video streaming. An increased Twitter video length, the introduction of Twitter Engage, and a partnership with Innovid have...

2015 was the year that brought live streaming into every consumer's home. With Periscope, Facebook Live, Live.ly and many more apps popping up every day, our phones have now become live streaming devices -...

Congratulations! If you're reading this, you already have published one or two YouTube videos and your channel is up and running. Now you're ready to step it up and increase engagement, boost views, and...

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...

You may have heard the recent buzz about Instagram rolling out a live video feature for its users. The mobile photo sharing giant has finally confirmed that its new feature includes the option to...