video marketing

How Video Marketing Really Works – Infographic by Valoso

In today's advertising landscape, we hear over and over how video marketing is the wave of the future. Today, we will demonstrate exactly how video marketing works and how it can benefit your business.  Video marketing...
Small Businesses

15 Reasons Why Small Businesses Need Video

Have you ever wondered why some small businesses manage to make a profit regardless of their product's versatility. Why do some companies manage to always sell all their goods in stock? It's highly likely that they use video in...
vertical video

Vertical Outrage: How Vertical Videos Will Crowd Out Horizontal

Let’s be honest: people hate vertical videos. Seriously, they cannot tolerate them. If you google the phrase “vertical video”, you will get a bunch of blogs that are eager to tell you why you...
programmatic advertising

Programmatic Advertising & Its Impact on Video Marketers

Programmatic advertising with video is expected to nab a 75% share of digital video advertising in the US by 2018. In fact, 2016 showed a 39% increase from the previous year. What is programmatic...
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
Instagram Live Video

The Ultimate Guide to Using Instagram Live Video

You may have heard the recent buzz about Instagram rolling out a live video feature for its users. The mobile photo sharing giant has finally confirmed that its new feature includes the option to...
Branded video on Instagram

What to Post on Instagram: The 10 Best Branded Videos

Social media marketing, though essential to any business, can sometimes be a challenge. That's why it's important to include creative content using methods specifically geared towards Instagram branded videos. Although Instagram is an image-based...
periscope live streaming

Grow a Massive Following by Live Streaming with Periscope

2015 was the year that brought live streaming into every consumer's home. With Periscope, Facebook Live, Live.ly and many more apps popping up every day, our phones have now become live streaming devices -...
Live Stream Marketing Strategies

Innovative Live Stream Marketing Strategies

Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...

VidCon 2016: The Latest Trends in the Video Industry

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...

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