mobile videos

5 Tech Tips for Creating Impressive Mobile Videos

83% of millennials use their mobile devices to search for products and 69% of them will buy those products in minutes. The biggest factor affecting their decision to purchase is the impact of your...
Live Stream Marketing Strategies

Innovative Live Stream Marketing Strategies

Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...
Facebook stories

Will Facebook Stories Be the End of Snapchat?

Heard the big news yet? Facebook is launching yet another Snapchat-like feature: Facebook Stories. Result: rampant predictions all over the Internet about Snapchat's possible demise. The way this works is, Facebook Stories will allow users...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker’s Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker's Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...
instagram stories ads

Instagram Stories Ads: A Game-Changer for Advertising

Remember when Instagram launched Instagram Stories, the Snapchat-like feature everybody's been talking about? Well, now the platform is venturing into the next natural stage for digital platforms: advertising with Instagram Stories ads. To be fair, advertising...
branded videos

Branded Videos: 5 Key Traits to Success

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
social media in 207

9 Questions We All Have About Social Media in 2017

Marketers are expecting a lot out of social media in 2017. Predictions for social media in the future include more interactive social experiences and more effective marketing tactics. Social media trends 2017 will greatly...
Twitter video

Twitter Video: The Next Big Thing?

Video on Twitter may sound like a foreign concept, but it's actually transforming the future of video streaming. An increased Twitter video length, the introduction of Twitter Engage, and a partnership with Innovid have...

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