video production

Five Tips to Simplify Your Video Production

Marketers predict that video production will continue to gain momentum this year. Moreover, many of them say that 2017 will be the year of video marketing! Just think: online video will account for 74% of...

What is Watch Time and How Can it Help You Conquer YouTube?

YouTube generates more than 4 billion views every day! Of course, such a large-scale service needs proper control of video content and also how much is being watched. YouTube service representatives have created a...
save money event video production

10 Tips to Save Money on Event Video Production

Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...
video and audio quality

How Video and Audio Quality Translates into More Conversions for You

You have heard it before: video and audio quality can make or break your video content. But what is the reasoning behind this conclusion? In this day and age, every business, no matter how tight their...
event video

The Essential Guide To Shooting an Event Video

Event video is an independent genre of video production utilizing efficiency, impartiality, and realism. A professional event videographer is very attentive to the surroundings and the people attending the event. In contrast to a staged...
entertainment media

TV Shows vs. Movies: Which Entertainment Media Will Prevail?

The TV vs. movies debate has been going on for decades. Which entertainment media and technology has the grandest potential in the future remains an a unrelenting question in 2017. The argument between TV show bingers and movie buffs...
e-commerce advertising

Facebook Urges Mobile Videos for E-commerce Advertising

What’s the key to modern day e-commerce advertising? Facebook’s U.S. e-commerce head, Jeremy Lewis, wants businesses to know there’s one platform for product video that shows significant growth in relevance: mobile. “Mobile isn’t a thing....
video quality

5 Signs Why You Should Invest in Video Quality

As video marketing continues to boom in the digital marketing world, there is no doubt that more business organizations are now inclined in creating videos to promote their brands.  However, sometimes we wondered why...
promoted video on Pinterest

Pinterest’s Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
how to write the perfect script

How to Write the Perfect Script for Your Video?

Online video has become a valuable part of digital marketing. Companies are using video’s unique properties to grow their outreach and boost conversion rates like never before. It is the most direct and convincing...

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