As video marketing continues to boom in the digital marketing world, there is no doubt that more business organizations are now inclined in creating videos to promote their brands. However, sometimes we wondered why our videos have not gone viral like the others. No matter how many popular video ideas we pitch, it’s not working anymore. What could be the underlying cause of our challenged video marketing efforts? Have you ever consider checking your video quality?
Your video quality is one of the crucial factors to determine the success of your video marketing strategy. After all, it speaks about your brand and the company itself.
You need to deliver your message to your customers in the highest quality and most visually-appealing manner as much as possible. A high definition video is essential in video advertising to drive traffic to your website.
Here are the 5 signs on why you should start investing on your video quality.
1. A non-HD Video destroys your company’s credibility.
“Quality is more than quantity”, as they say. If your video has low quality and is poorly done, your customers will think that you’re not willing to invest for more visually appealing images and professional videos.
And since you’re not willing to invest more, it also reflects that your company is not willing to invest the best product and services for your customers. This lessens your company’s credibility and reputation. Just like how prices that are very cheap generally don’t appeal the market because customers felt like it’s not worth it investing in those things.
Instead, let your customers see your company’s worth and credibility by creating professional videos that spoke about your professionalism and integrity.
2. High-Quality Videos Boost your Company image
Not only your professional HD or 4k videos establish your company’s credibility, but they also boost your brand image. Visually appealing videos keep your customers from exiting your videos.
They are most likely to stick around and watch your video until the end. If you have a low-quality video, they are most likely to turn away from watching your video and it negatively impacts your brand.
3. Your Customers won’t tolerate non-HD Videos
I still remember the time where my friends were turned off from watching a particular movie because the resolution was not HD. They felt like the entire movie was dull and boring while watching.
Likewise, your customers won’t tolerate non-HD videos. They get annoyed by crappy graphics and animation quickly, making it painful and impossible for them to continue watching your video.
4. Best HD Videos Increases More Sales
High-quality videos boost your sales. It was why the high-quality trailers we watched from movies beat box-office records during its release. If you made your videos high-quality, your customers are more inclined to engage with your brand and purchase your product.
5. HD Videos Promotes Trust and Transparency with your Brand
Transparent, high-quality videos enable your customers to see how exactly your brand or services works. A detailed video demonstration will ease them that they’re dealing with a legitimate company and not a scam.
How to Create your Videos Professionally.
You can make your professional video by purchasing the best camera to capture the best shots for your video, and choosing the best NLE Software to edit your video.
If you don’t have time to make your videos, Valoso can definitely help you in crafting your videos professionally. Just post your project requirement (for free) and receive affordable bids from our international pool of best video editors without compromising the quality of your videos.