how to write the perfect script

How to Write the Perfect Script for Your Video?

Online video has become a valuable part of digital marketing. Companies are using video’s unique properties to grow their outreach and boost conversion rates like never before. It is the most direct and convincing...

Top Ten Tips for Livestreaming Your Protest

As thousands of people take to the streets in the U.S. to protest President-Elect Donald Trump, social media enables them to capture their every move by livestreaming their demonstration. Only time will tell whether...
the use of video in education

Using Video in Education to Support Teaching and Learning

The use of video has become a lot more mainstream in different fields, and education is one of them. This is because video is easy to use, is low-cost in terms of funding, saves...

What is Watch Time and How Can it Help You Conquer YouTube?

YouTube generates more than 4 billion views every day! Of course, such a large-scale service needs proper control of video content and also how much is being watched. YouTube service representatives have created a...
promoted video on Pinterest

Pinterest’s Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
buyer's journey

Use Video to Guide the Buyer's Journey of Your Customers

Why do we insist on creating a video content series rather than just one video? What's the point of having more than one? It's for the same reason a politician running for office doesn't make...
video marketing tips

Video Marketing Tips to Increase Sales & Online Presence

Marketing has made its presence known on the Internet, is becoming the prominent way to deliver the best advertising results. As businesses strive to find marketing products that match their needs, they may find it challenging...
mobile videos

5 Tech Tips for Creating Impressive Mobile Videos

83% of millennials use their mobile devices to search for products and 69% of them will buy those products in minutes. The biggest factor affecting their decision to purchase is the impact of your...

The Ultimate Guide to Becoming a Freelance Videographer [Infographic]

Download the hi-res PDF infographic here and share it on social media! Becoming a freelance videographer may sound like the perfect career choice for your skillset. Even if you have little experience with filming, you can follow...
video and audio quality

How Video and Audio Quality Translates into More Conversions for You

You have heard it before: video and audio quality can make or break your video content. But what is the reasoning behind this conclusion? In this day and age, every business, no matter how tight their...

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