Event Marketing

Event Video Marketing: How Keynote Speakers Add Value

Event video marketing is reaching new dimensions and in 2016, keynote speakers are now central to every conference. Their presentations not only set the tone for the entire event, but also provide opportunities for companies...

7 Elements of a Clickable Video Thumbnail [Infographic]

The video thumbnail--that little preview picture--could make or break your video traffic. That's right--if you don't put some thought into your video thumbnails, you may not be maximizing the number of clicks your video...
buyer's journey

Use Video to Guide the Buyer's Journey of Your Customers

Why do we insist on creating a video content series rather than just one video? What's the point of having more than one? It's for the same reason a politician running for office doesn't make...
save money event video production

10 Tips to Save Money on Event Video Production

Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...

Mobile Video Advertising On the Rise – Act Now

According to Business Insider, mobile video advertising trends will experience immense growth in the next five years. Mobile video ad revenue will most likely exceed the revenue from desktop Internet video. Widespread advertising via mobile...
event video

The Essential Guide To Shooting an Event Video

Event video is an independent genre of video production utilizing efficiency, impartiality, and realism. A professional event videographer is very attentive to the surroundings and the people attending the event. In contrast to a staged...
Small Businesses

15 Reasons Why Small Businesses Need Video

Have you ever wondered why some small businesses manage to make a profit regardless of their product's versatility. Why do some companies manage to always sell all their goods in stock? It's highly likely that they use video in...
home video studio

How to Create a Home Video Studio with Any Budget: 7 Tips

Have you been wanting to create high-quality video content for your audience? Are you interested in exactly what equipment is required for this? In fact, professional, expensive equipment is not necessary to shoot effective...
Video Intro (from how to make a killer YouTube intro)

How to Make a Killer YouTube Intro

If you watch a lot of videos on YouTube, you’ll probably notice that big part of them are starting with a short intro. This intro usually lasts somewhere between 5 and 10 seconds, and...
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...

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