Marketers predict that video production will continue to gain momentum this year. Moreover, many of them say that 2017 will be the year of video marketing! Just think: online video will account for 74% of all web traffic in 2017!
But in all cases, video production requires a certain amount of time, money, and staff. That is why we have prepared five video production tips, which will help to simplify the creation of any video.
#1. Nail Down Your Video Idea
The most important thing in the video is its idea. You must know exactly what you want to convey to your audience, what should be shown in the video, its purpose, and who will be watching. A well-detailed concept allows you not only save time, but also improve the quality of the video, its message, and sensitivity.
First of all, make an objective assessment of your capabilities. Think about what you can do with the resources you have, and determine if it would be better to ask for help. Go through this pre-production checklist to make sure you’re on the right track for a successful video.
Next, you need to define the genre. In this case, we must remember that serious niches have high demands, and videos with elements of humor are much easier to create, especially for beginners.
#2. Create a Video Script
After the establishment of a clear concept, we have the main idea of our future video. Now, it should be divided into script points. What does that mean? At this stage, you have to define a beginning, middle, and end to the video.
How will it start, what will happen, and what is the outcome? After that, you need to work on the characters of your video. Describe them, list their advantages and/or disadvantages, etc. Now it is possible to start writing the script. Take your time with this: add details gradually, rereading often and thinking through the finished text.
#3. Create a Shoot Schedule
Creating a video requires a lot of time. Making it exciting requires twice as much time! You already have a concept and script, and now you need to create a shooting schedule. Video production planning is an extremely important part of the preparatory stage.
Think about how much time you need–one day or two weeks. Then break each day into stages. This will help you save not only time but also your personal efforts. But most importantly, by giving enough time to shoot, you can avoid various minor bugs that can cause set backs or affect the quality of your video.
Here is a great film shoot tutorial by famous film writer, director, and editor, Paul Bright:
#4. Use the Right Equipment
Good video requires a good camera. It is not advisable to record landscape videos using the smartphone or narrow-angle SLR. And when it comes to the product presentation, it’s not desirable to use the action camera.
I can give many such examples of appropriate video cameras and equipment, but your choice of equipment all depends on your idea and the purpose of your video. Equipment for video shooting is quite a challenge for ordinary users.
Even if you can setup any camera, there is no universal equipment for all purposes, and each idea requires a specific camera. And do not forget about the lighting. It is extremely important because light determines the quality of the video, its perception, and even memorability.
#5. Outsource Your Editing for Easier Video Production
Why do I suggest this? First, video editing is a specific skill that requires a lot of time, effort, and perseverance. Second, the professional video editor will not only save your time but will make a masterpiece out of your material, simplifying the video production several times over.
Third, the equipment for video editing should be powerful enough and properly configured. I’ve always been a fan of outsourcing because it is much more convenient to entrust the editing to the professional. Moreover, your video will receive a professional assessment from a third party, which is also important.
There are many different video production companies, but here on Valoso, you can find experienced video editors to turn your raw footage into a full masterpiece!