The Australian video startup Valoso is partnering up with TEDxAuckland for the upcoming 2018 year. Valoso, which creates digital media content and marketing blueprints, started a collaboration with the TEDxAuckland, which has been hosting TEDx events for almost a decade.
TEDxAuckland makes the magic, and Valoso shares it with the world through video. We had a chance to talk with the CEO of Valoso, Bobby Lin, then reveal this story through his words.
What Is a TEDx Event?
TEDxAuckland’s next upcoming event is TEDxYouth@Auckland. Details about this event will be released later, but typically TEDxYouth events are geared toward younger audiences and/or school communities.
On the event page, we can find: “In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event.”
Valoso is a global video production company, with offices in six different countries. Auckland, New Zealand, is one of those headquarters. With much of Valoso’s market in New Zealand, of course TEDxAuckland was the perfect partner to strengthen the company’s locational branding.
After he made the first contact with TEDxAuckland over social media, the CEO and co-founder of Valoso, Bobby Lin, awaited the opportunity to come. Soon enough, the CEO of Valoso and the organizer of TEDxAuckland arranged a meeting.
TEDxAuckland is a platform of great ideas, and Valoso is the tool that makes those ideas memorable.
“I was not surprised that over a few friendly exchanges we were invited to quote for some of their upcoming events,” Bobby mentioned. Both companies are contributors to a generation of entrepreneurs and technology—partnering together would only accelerate their growth and influence.
With any collaboration, Valoso strives to offer its partners the absolute best. We make partnerships that are mutually beneficial. Of course, our teaming up with TEDxAuckland is the perfect example of this.
Knowing full well the reach and network of entrepreneurial and business influence that TEDx has on a global scale, Bobby Lin wanted to go beyond giving the event competitive pricing. So, he spent a lot more time developing communication and building trust with TEDxAuckland.
According to Lin, trust, performance, and delivery are the three basic attributes that helped both parties grow into a partnership.
You may be wondering—TEDx is an aggressive event network that has been thriving for years. So, what does Valoso have to offer that TEDx doesn’t already have? The answer is simple: quality video production and leading event video marketing. Our responsible team is the perfect outsourcing opportunity for a major event production like TEDx.
According to Bizzabo, “The majority of marketers (63%) plan on investing more in live events in the future both in budget and number of events.”
Furthermore, TEDxAuckland now has the opportunity for their events to be filmed by trustworthy professionals with whom they created a strong relationship. Although the partnership excites Lin and his team, they also understand the full scope of the responsibilities in store for Valoso.
To understand this story better, we then had the chance to ask Bobby Lin about the collaboration. With a smile, he then said that Valoso is ausolutely thrilled and honored to be able to join the family of suppliers for TEDx.
“I am delighted that the team at Valoso understands the weight of this commitment. Every one of my team members is highly experienced and valued in the field of media production and digital marketing. This is why we all complement each other really well and this team cohesion always manages to overdeliver. I am very proud and humbled by the efforts of all my team at Valoso,” Lin resounded.
What Does This Partnership Hold for the Future?
“As the close of 2017 comes on, we have been working very hard to lay out the groundwork for 2018. We are ready to make next year greater than ever before. With customers all over the globe, we believe our partnership with TEDx is just the beginning of the great things yet in store for all of us at Valoso” he continued.
All in all, this quote leaves us with a lot of possibilities. Valoso is always striving to grow and develop new relationships with successful brands. We have also made some changes in focus for our media outlets, moving from traditional approaches to more exciting and modern projects.
However, there is only one way to find out what the future holds for Valoso—take this journey with us and stay tuned! So, visit our homepage to register with Valoso and stay updated on the latest.
A collaboration between a sprouting startup and a dominating brand is indeed possible. The partnership between Valoso and TEDxAuckland is proof. Therefore, we hope that Valoso’s partnership with TEDx will inspire other startups to communicate, reach out, and grow.