Video Marketing

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...

Clever marketers always plan carefully how to make the most of holiday enthusiasm. A popular holiday like Independence Day can certainly offer businesses a chance to drive in more customers. Plentiful and diverse video marketing...

Thanks to advances in mobile technology, online video is being heavily consumed via smartphones and tablets. It’s safe to say that customers are changing where they watch online videos. In fact, did you know that...

According to video branding experts Hyperfine Media, the use of landing page videos is one of the five crucial trends in online marketing campaigns for 2016. As a result, numerous businesses are already experiencing the benefits...

So, you’ve heard about how effective video marketing is and you’ve decided to try it out yourself. You created a video brief, found a production team, defined a video marketing strategy - the whole nine...

83% of millennials use their mobile devices to search for products and 69% of them will buy those products in minutes. The biggest factor affecting their decision to purchase is the impact of your...

Why do we insist on creating a video content series rather than just one video? What's the point of having more than one? It's for the same reason a politician running for office doesn't make...