Event Marketing

When it comes to events, in most traditional (and even some online) marketing settings, your company is solely responsible for spreading your message. Your flyers may be passed around, and someone might occasionally forward...

Knowing how to host a product launch event is essential to get your product out there. Events are flawless mechanisms to promote a new product. Hosting a product launch event can bring any product marketing...

Even with a flawless event marketing strategy, securing event attendees can be a challenge. Many people register for events to which they never show up. If you want to effectively increase event attendance, check out...

Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...

Why would a business collect market research? How do you collect market research? What are the best ways to collect market research? These are some of the questions that may have lead you to this article. Understanding how...

Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...

Author: Monica Wilson from socialgrowr.com Looking at the event marketing environment of today, it is hard to remember the day when marketing was straightforward. The script was simple: do some traditional advertising, get some of your...

Ever considered creating a social enterprise business plan? Most people haven't. The idea sounds like an inefficient, unsustainable business structure to many, but it is, in fact, quite the opposite. Setting up a social enterprise business...