11 Fresh Event Marketing Trends to Plan for in 2018
Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...
8 Common Event Marketing Challenges & How to Overcome Them
Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...
17 Creative Ways to Boost Audience Interaction at Events
Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...
Local Company vs Global Company: Which is Better?
Local company vs global company: which is better? The question is ever-present in today's business community considering how easy it is to expand globally. Technology makes access to a global market possible.
Therefore, startups are faced...
10 Tips to Save Money on Event Video Production
Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...
Event Sponsorships: How to Get Sponsors to Come to You
Event sponsorships can give your event the extra boost it needs. Sponsors at events lead to profitability, publicity, and improved brand perception in your niche. If you are unfamiliar with an event sponsorship agreement or want...
Building Business Relationships that Lead to Event Sponsorships
According to Planning Pod's infographic, 75% of event sponsors are always looking for new partners. Sponsors are eager to build new relationships so they can promote their brand in their desired target market. Building business...
12 Ways to Make Money from a Free Event
Oftentimes, free events lead to more publicity, more conversions, and even more sales. If your event tickets don't cost a dime, your target audience is more inclined to consider attending and benefiting from your...
Conquer Your Industry with a Social Enterprise Business Plan
Ever considered creating a social enterprise business plan? Most people haven't. The idea sounds like an inefficient, unsustainable business structure to many, but it is, in fact, quite the opposite.
Setting up a social enterprise business...
Event Marketing: Blooming Advertising Industry
Event marketing is born from the field of management. It is a collective term for different processes which are used to achieve one single goal that is to promote anything and everything with the...