event marketing trends

11 Fresh Event Marketing Trends to Plan for in 2018

Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...
event marketing challenges valoso

8 Common Event Marketing Challenges & How to Overcome Them

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...
audience interaction

17 Creative Ways to Boost Audience Interaction at Events

Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...
local company vs global company

Local Company vs Global Company: Which is Better?

Local company vs global company: which is better? The question is ever-present in today's business community considering how easy it is to expand globally. Technology makes access to a global market possible. Therefore, startups are faced...
save money event video production

10 Tips to Save Money on Event Video Production

Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...
event sponsorships

Event Sponsorships: How to Get Sponsors to Come to You

Event sponsorships can give your event the extra boost it needs. Sponsors at events lead to profitability, publicity, and improved brand perception in your niche. If you are unfamiliar with an event sponsorship agreement or want...
building business relationships

Building Business Relationships that Lead to Event Sponsorships

According to Planning Pod's infographic, 75% of event sponsors are always looking for new partners. Sponsors are eager to build new relationships so they can promote their brand in their desired target market. Building business...
make money from a free event valoso

12 Ways to Make Money from a Free Event

Oftentimes, free events lead to more publicity, more conversions, and even more sales. If your event tickets don't cost a dime, your target audience is more inclined to consider attending and benefiting from your...
social entreprise business plan

Conquer Your Industry with a Social Enterprise Business Plan

Ever considered creating a social enterprise business plan? Most people haven't. The idea sounds like an inefficient, unsustainable business structure to many, but it is, in fact, quite the opposite. Setting up a social enterprise business...

Event Marketing: Blooming Advertising Industry

Event marketing is born from the field of management. It is a collective term for different processes which are used to achieve one single goal that is to promote anything and everything with the...

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