Event Marketing

Knowing how to host a product launch event is essential to get your product out there. Events are flawless mechanisms to promote a new product. Hosting a product launch event can bring any product marketing...

Creating event marketing goals and objectives is an essential step in the event planning process. Without event goals, how will you know the impact of events in your marketing strategy? Follow the tips below to establish...

Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...

The most memorable event marketing campaigns are the ones that stun us all. Many creative event marketing campaigns turned out to be major cruxes in a company's advertising strategy. Your event marketing campaign plan can have this same success....

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...

Are you ready to rock your Facebook event marketing nvampaign? One of the most impactful tools to promote an event on Facebook is video, which is why it deserves its own section below. If you...

Ever wanted to know how to make an event go viral? Now is your chance to learn. By understanding how to make your event go viral with viral event videos, you can make a greater impact...

Why would a business collect market research? How do you collect market research? What are the best ways to collect market research? These are some of the questions that may have lead you to this article. Understanding how...

Ever considered creating a social enterprise business plan? Most people haven't. The idea sounds like an inefficient, unsustainable business structure to many, but it is, in fact, quite the opposite. Setting up a social enterprise business...

According to Planning Pod's infographic, 75% of event sponsors are always looking for new partners. Sponsors are eager to build new relationships so they can promote their brand in their desired target market. Building business...