Event Marketing

According to Planning Pod's infographic, 75% of event sponsors are always looking for new partners. Sponsors are eager to build new relationships so they can promote their brand in their desired target market. Building business...

If you didn't already know, LinkedIn used to have an Events application for its users to create and promote an event page. Now, however, the social network leaves users up to their own devices...

Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...

Local company vs global company: which is better? The question is ever-present in today's business community considering how easy it is to expand globally. Technology makes access to a global market possible. Therefore, startups are faced...

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...

The most memorable event marketing campaigns are the ones that stun us all. Many creative event marketing campaigns turned out to be major cruxes in a company's advertising strategy. Your event marketing campaign plan can have this same success....

Ever considered creating a social enterprise business plan? Most people haven't. The idea sounds like an inefficient, unsustainable business structure to many, but it is, in fact, quite the opposite. Setting up a social enterprise business...

Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...

Why would a business collect market research? How do you collect market research? What are the best ways to collect market research? These are some of the questions that may have lead you to this article. Understanding how...

Event marketing is born from the field of management. It is a collective term for different processes which are used to achieve one single goal that is to promote anything and everything with the...