As virtual reality becomes increasingly popular among millennials, companies are starting to ask the question: “Is virtual reality the new reality business standard?” Indeed it is.
No matter what the niche, any business can benefit from virtual reality promotion. Keeping up with the latest VR trends of 2016 is the key to becoming a virtual reality trailblazer that audiences and competitors look up to.
No matter what your experience is with VR, you can take your business to the next level by introducing cutting-edge VR business ideas. Virtual reality is at its tipping point. Now is the perfect time for your business to harness its marketing and communication potential.
Why Virtual Reality Is At Its Tipping Point
Virtual reality has been around for decades, culminating from the 1952 invention of the Sensorama. People have always been looking for ways to experience the unimaginable. 2016, however, was the year that virtual reality reached its tipping point.
VR is now more prominent and accessible to the average consumer. We are seeing progressively more VR videos on YouTube and hear an increasing amount of VR news stories. For instance, the Guinness World Record for most participants on a VR roller coaster was achieved just a few days ago.
Virtual reality technology is becoming more affordable. VR headsets are now available for less than $50, which is a small fraction of what middle-class buyers pay for a smartphone. The price point would not be so low if there was no demand for this kind of tech. People are falling in love with virtual reality–it just takes one VR experience and they are hooked.
In fact, this is why many major brands like Facebook, McDonald’s, Coca Cola and Volvo are starting to use VR in their marketing campaigns. A whopping 91% of consumers exhibit a positive attitude toward virtual reality. If this many people are interested in new VR technology, your business should be, too.
How Brands Are Using Virtual Reality Technology
Virtual reality has many purposes. VR headsets make playing a game, watching a movie, or getting on social media a more immersive experience. Test-driving a car, visualizing a house or property, visiting a college campus can all be realized through this technology.
With VR, users can experience what would otherwise be unattainable–from participating in adrenaline sports, to relaxing on a beach.
The top categories that consumers are interested in regarding using VR include travel & adventure, movies & video, live events, home design, and educational classes. As you can see, the market is wide open; that is why so many brands are starting to take advantage of what virtual reality has to offer.
For example, the Marriott introduced a campaign titled VR Postcards to encourage travel and make something as simple as postcards a real and engaging experience.
VR can also be used to build brand trust. Just like a prospective buyer can test out a car or look through a house without leaving their own home, businesses can allow consumers to test out their products before making a final purchase.
As the trend rises, leading tech companies like Apple might make it possible for consumers to test out the new water-resistant iPhone 7 in the rainstorms of Indonesia, even if the user lives in the deserts of California.
Why Your Business Should Take Advantage of Virtual Reality
Nearly three-quarters of consumers view brands that use VR as modern and forward-thinking. This is the brand perception almost every business is striving for. Using virtual reality systems in business will not only technologically advance your platform, but lead you to more marketing and recognition opportunities.
Whether you want to use VR to drive purchases, enhance communication, or release a prototype, remember to be creative. Use VR in a way that entices your target audience. Consumers like brands that connect with them. And what’s more interactive than virtual reality?
Simply put, virtual reality is the next big innovation. We went from talking with other people thousands of miles away with the telephone, to sharing pictures and videos instantly online, to live streaming on mobile devices for anyone to view.
The next step is having the power to experience anything within the palm of our hands. Many success stories begin with someone investing in something before it became popular and lucrative. Your business can experience this same success if it invests in the marketing power of the VR trend before it too becomes commonplace.
Video plays an important role in virtual reality; you can’t quite have one without the other in a successful marketing strategy. If you want to polish your own video marketing strategy but don’t know where to start, don’t worry. Valoso is here to help.
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Interested in a free quote? Click on the banner below–and don’t forget to leave a comment sharing your thoughts on VR.