Vine is dead. It’s official. The social video app was home to over 200 million monthly active users, but this wasn’t enough for Twitter. Although Vine getting shut down is sad news for many of its loyal followers, this event may signify a new era of mobile and social video creation. If you are looking for answers as to why Vine is gone, keep reading to learn the truth behind Vine’s success and what Twitter plans for the future instead.
Why Did Twitter Shut Down One of the Most Popular Social Apps?
After launching in January of 2013, the Vine app catapulted into popularity among social apps on the market. The app’s virtual success makes the news of Vine closing down especially shocking. Happening abruptly, the Vine shut down date occurred almost four years later on October 27, 2016. Because so many people used the platform, mobile users everywhere are demanding answers from Twitter as to why Vine is shutting down.
The Truth About Vine
The truth is, Vine is not that successful. Now that Vine is dead, Twitter can focus on more promising sources of revenue. It’s a recognized app among millennials, but in reality it was never profitable or unique enough to sustain Twitter. At first, it was consistently at the top of the charts on the App Store. But, before Vine’s last day, it ranked only somewhere in the top 200’s.
When it comes to monetization, Vine was not enticing to advertisers. Among other promotional efforts, advertising is one of the top ways a social video app earns money. Advertising on Facebook and YouTube works, but Vine shutting down is partially due to the fact that advertising on six-second videos isn’t viable.
Similarly, sponsorship was not very successful on Vine. Although the app produced many Vine stars, many of them wisely only used Vine as a starting foundation to their internet fame. Sponsoring in doses of six-second videos is pretty impractical. Better opportunities on YouTube, Instagram, or similar platforms arose for many major Vine personalities.
Twitter Video (And Others)
Because almost every social network nowadays allows video production and sharing, the competition has stiffened, crunching Vine out of the equation. Commentators agree that Instagram video was one of the biggest challenges to Vine. YouTube, Facebook, and Snapchat are also more fierce competitors in the social video market than Vine ever was.
Because Twitter is a much larger and more established social platform than Vine, the company made the move to focus more on Twitter’s video campaign than on Vine. Additionally, Periscope, Twitter’s social live streaming app, appears to be more promising and sustainable than Vine.
The Future of Social Video Now That Vine Is Dead
Vine going away may just symbolize a change for the better in the mobile social media industry. Nowadays, more ordinary people than ever before are making a living by being creative and doing what they love. Because Vine did not sustain its stars financially, Twitter booted it out. Undoubtedly, newer, smarter social video sharing apps will come into play.
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