Cisco calculated that video will take up 80% of all Internet traffic by 2019. In light of that trend, businesses must know the ins and outs of video SEO to see growth and success in this new age of video. It’s also crucial to have an understanding of how exactly Video SEO benefits your bottom line. The following statistics will give you an idea of how important this is:
- Video generates 1200% more shares than text and images combined.
- Viewers retain 95% of a video’s message as compared to 10% when reading text.
- Video drives a 157% increase in organic traffic from search engines.
- Over one billion unique users visit YouTube each month.
So, what are we waiting for? Let’s figure out how, where and why to implement video SEO in our company’s video marketing strategy!
Making the Most of Your Corporate Website
As far as our audience goes, we all know that video content requires less of their time and effort to consume than text. In addition, 79% of potential customers get acquainted with a product through video, while 84% of consumers decide to purchase after watching a video about the desired item.
To accomplish this type of audience-ready content, you can create short video reviews on your product site. According to a Wyzowl survey, 97% of companies say that video SEO for business increases their customers’ understanding of their product.
You can replace lengthy text with video tutorials in your company’s blog, and add in video responses to the support page. 53% of brands significantly reduced the number of requests for support using this tactic. Sometimes a company will offer users a discount or a gift in exchange for a video review of the purchased goods.
The gist of this strategy is to have more ‘pieces’ of content (more videos than text) because video gets the point across to consumers much more quickly and efficiently. The more videos that are posted, the more opportunities for your business to get SEO keywords in the search engines.
What benefits can you expect?
- Mixing video content and SEO, you can increase the conversion to 80%.
- A page with a video has 53% more chance to get to the first position on the search engine.
- 73% of companies say video helps to increase traffic to their site.
Offering Q&A Services
Quora, Yahoo! Answers, and other Q&A sites are some of the most popular question and answer forums on the web (Quora is in the TOP-500 Alexa ranking). By answering questions relevant to your niche and linking a video containing information about your product or service, you create a powerful backlink.
If you go in there and start spamming links in all categories, trying to flood the forums with your links, you will quickly get banned. Keep in mind that in forums, you want to offer quality answers with appropriate links that will add value to your audience’s experience.
Q&A sites are supportive of this type of linking because having people who are experts in their business adds value to their site. The second way to maximize the use of Q&A sites is to post video responses to people asking specific questions. That is how you get right to your target audience. Simply add a link to your site in the video and get traffic growth!
What to expect?
It all depends on how large a piece of traffic you can “bite” from 100 million unique visitors per month on Quora. But remember, that such forums offer one of the most effective video SEO techniques!
Creative SEO Tips for E-mail Videos
51% of people first come to a site via email. Most email clients prefer text over video content, but this does not negate the fact that having the word “video” in the topic of the message raises the open rate by 19%.
There are several options for using video in the email function.
Adventurous. You can include a video in the body of the message using HTML5. It’s important to understand that only iOS users, Outlook.com, Apple Mail and Thunderbird will see it. To date, Gmail, Yahoo, and Outlook do not support video in emails.
Creative. GIF is an excellent solution to the above problem. The format is displayed in all popular email clients (but it is not supported in Outlook 2007-2013 and Windows Phone) and looks brighter than static images. You can use one of these special services that convert video to GIF: Giphy, ImgFlip, GifLike, GifSoup.
Classical. You can use a static picture of a screenshot of the video with the play button. Here, it’s important to send the user not to YouTube but to your site. This way, you get all the traffic, and the search engines will receive more video SEO ranking factors.
What to expect?
- You could get up to 41% more content sharing. This means there are more external links (an excellent signal to the video SEO ranking).
- You could get up to a 24% increase in conversion.
Social Media and Video SEO
Social networks are the cradle of the video marketing trend and offer one of the best places possible for video SEO practices. Live videos, 360 videos, VR, Live 360 – all the latest technologies associated with video are tested on social media networks first.
In 2016, Facebook and Snapchat received eight and seven billion video views daily, respectively. Once Instagram implemented their video function, users posted 5 million videos in just the first 24 hours! At this rate, social media and online videos will eventually become synonymous (and this is not a joke).
What to expect?
- When a video is posted, there are 7 times more shares on Facebook and 6 times more reposts on Twitter, which means more links from social networks to your site, and more brand mentions. Social signals are one of the key factors of ranking.
- You will be twice as likely to attract traffic from Twitter. According to the network itself, video advertising is twice as effective as classic ads.
YouTube & Video SEO Analysis
Now, let’s talk about YouTube video SEO optimization. According to Tubular insights, 68% of YouTube users come to the platform for help in making a purchase decision. Therefore, the issue of product reviews continues to gain momentum for both vloggers and advertisers. In addition, Google “loves” YouTube. In 20% of cases, extended snippets of video are displayed in the search results.
Monitor trends on YouTube by using free tools like Trends Map, Trends Dashboard, Trends Blogs, and of course, Valoso.
Research to find the top video queries that appear on the first page of Google’s search results. Most often they are:
- How To videos
- Sports subjects
- Funny and cute videos
Use the keyword in the title and in the description of the file. Start the title with the keyword, put it in the first 25 words, and repeat it 3-4 times in the description. Add links to the site and social networks in the video description.
Do not close comments. The discussion area under the video is a good signal for search engines. Comments are a great way to improve your video SEO strategy!
Monitor the position of your video. Thanks to video SEO for YouTube, you’ll get data for adjustments to SEO elements, and information for future strategizing (which videos are better ranked and why).
What to expect?
- Your video could have 50 times more chances to rank well in organic output than text content.
- Video has CTR 41% higher than text.
And What to Remember…
Mobile. In the period between 2012 and 2014, video views on mobile devices grew by 400%. Already today, 48% of millennials watch video on mobile devices only. Your site, the layout of email messages, the embedded video, all should be optimized for smartphones.
Speed. If you add a video to the site, make sure that the load time of the page does not increase.
Informal submission. A professional voice track is present in most marketing videos, but today brands are moving forward away from the formal voice of the “announcer.” Why? Because 83% of consumers tend to trust more informal voice acting.
We hope this video SEO guide will assist you in your business journey. These strategies combined with clear business goals and consistent work will get you on your way towards maximizing SEO. Valoso can help you with any pitfalls you encounter. Become a member today to keep updated with the latest video SEO tips and news.