Business marketers are always on the lookout for new trends in the world of advertising. It appears that 2017 is the year when video will stand alone as the leading marketing strategy for businesses. That being said, switching to a video marketing strategy might be just what your business needs in the New Year. The forecast for video marketing looks good with some telling statistics and creative innovations coming in to welcome 2017. This article will provide you with up-to-the-minute data revealing just how influential videos can be for your business. You will also find out about the latest trends that you can expect for video marketing in 2017.
Which Video Marketing Strategy Trends Should You Expect in 2017?
According to recent statistics, 74% of all Internet traffic in 2017 will be via video. Some video marketing trends that will be making headlines in 2017 include:
1. Social Network Videos
Currently, 500 million people are watching Facebook videos every day and this number can be expected to rise in 2017. Text posts, on the other hand, are on the decline. Equally fascinating is the fact that Snapchat daily video views are expected to surpass 18 billion daily video views by mid-2017. Consequently, social network platforms provide the perfect outlet to share your video content.
2. Explainer Videos
Explainer videos are quite popular with 98% of Internet users who assert that they’ve watched an explainer video to learn more about a product. Also, 64% of businesses believe that explainer videos have led to increased sales. So, it will come as no surprise to see more businesses using explainer videos for their marketing campaign.
Check out this helpful video to help you choose the right type of explainer video for your business:
3. Multiple Device Video Consumption
2017 is expected to see a rise in cross-device video consumption, considering that many users are viewing videos on different devices on different platforms. In light of this, you should ensure your video is present across a range of platforms to increase brand exposure.
4. Increased Video Live Streaming
With popular platforms such as Facebook, Instagram, and Snapchat (to name a few) launching real-time video options for their users at the end of this year, we can expect to see a positive reception concerning this trend. Here are some live streaming marketing strategies you can use for your business marketing.
5. Email Video Marketing
Email video marketing is another trend that is growing in popularity, with continued growth expected through 2017. Adding video ensures that emails are short and the message is clear. 2017 is expected to see brands relying less on text heavy email content, and instead turning to video ads. To take advantage of this growing trend you would do well to learn more about using videos in email.
Did You Know?
- When both video and text are available to Internet users, 69% of users said they would prefer to watch a video to learn more about a product as opposed to reading text.
- 74% of users bought a product or used a service after learning about it from watching an explainer video.
- 97% of people have no reservations about sharing a branded video on social networks.
- 85% of videos on Facebook are watched without sound.
- Social video generates 1200% more shares than text and images combined.
As a result, 2017 might be the best time to develop your video marketing strategy and start your ad campaign afresh by switching to video content as your main marketing medium. To learn more about implementing a video marketing strategy, contact Valoso and make 2017 a successful year for your business. Get in touch with us today and get a free quote on your video.