Video Marketing: 10 Ways Videos Can Improve Your Business

Video marketing
Image by Popperipopp via Wikimedia Commons

10 Ways Video Marketing Can Improve Your Business

There are tons of creative ways you can use video marketing for your business. Some ideas include creating video business cards to share with potential clients. Or perhaps producing business explainer videos to share how your business works. You may even learn how to make a business video presentation to share with your team members.

Better yet, you can make your own business video at Valoso. At Valoso, experts deliver the highest quality of video editing to improve your business. In this digital day and age, small business video production and small business video marketing is important. So let’s check out the top ten video marketing tips below.

#1. Reach new customers

Video content marketing is a whole new outlet for you to reach–and acquire–new customers. For instance, if you have a real estate business, you can move from sign stake advertising to the realm of real estate video marketing, where real competitors are.

#2. Educate viewers

Business videos can be a critical way to educate your viewers on the purpose of your business and how they can benefit from your product or service. You can also add a link to your website in the video so viewers can learn even more.

Educating your audience with video marketing

Image by

#3. Engage current and new audiences

Even if you’ve already built your business to a good standing, you will always have to engage your customers so they will remain loyal. Additionally, creating quality videos will help engage new audiences to check out your business.

#4. Build your brand

Nothing shouts brand like the perfect video with your business’s stylistic twist. One good example of this include commercials. You’ll notice most of them follow some sort of theme to suit their company’s brand. Take Progressive, for example. Have you ever seen a commercial of theirs that doesn’t include Flo, the perky brunette in the white Progressive outfit?

#5. Perform other business tasks

Such as hiring new employees or training your staff. Videos are not only limited to reaching new audiences but can also be a unique and effective way to build your business.

#6. Share your value

Videos can promote the value that your business adds to the world and to your customer. Perhaps your business sells jewelry. Creating a video on the self-confidence boost or treasurable gift your jewelry offers will surely resonate with the viewer.



Using video to communicate with your audience

Image by ClkerFreeVectorImages via Pixabay

#7. Communicate with your audience

Using videos to share your business’s latest ideas, plans, and products can best be accomplished through videos. Video marketing is one of the only ways you can communicate with your customers effectively.

#8. Enlarge your reputation

Similar to other social outlets, your prominence in the video world can enhance your company’s reputation. For example, would you rather buy a laptop from No Name Inc. or Apple?

#9. Funnel in potential customers

It’s always easy to tack on an email address form at the end of your online videos. This way, you call your consumer to action instead of letting them slip away.

Making customers happy with video marketing on cell phone

Image by PublicDomainPictures via Pixabay

#10. Entertain your viewers

Which business would you rather visit: the one with the dispassionate video or the one with the sensational, hilarious, and jaw-dropping video? Never forget to add something to every video that will make it unique from the millions of others out there.