Video Email Marketing: 7 Things You Need to Know

video email marketing

Video email marketing is a great way to promote and showcase your business by sharing video content. It provides both current and potential clients with essential information about your services. According to statistics, the number of business emails sent and received daily in 2016 totals 126. Also, video email marketing offers a 280% higher return rate than traditional emails. This provides solid marketing opportunities for all types of businesses.

Although email is used by almost everyone, some people may still find it difficult to integrate video content into their emails effectively. For this reason, I will share some tips with you to help you create an effective and successful video email marketing campaign that will engage your customers and keep them coming back time and time again.

1. Understand Your Email Recipients

For best results in your video email marketing campaign, understand your target audience so you’re better able to incite them to watch your video. If your recipient enjoys the video, it is likely they will be triggered to rise to action which will benefit your business. One way to understand your audience is by profiling them, perhaps including their age, gender, area of business, and hobbies. This will help you learn more about their motivations and how you should go about communication with them.

2. Choose a Catchy Subject Line For Your Video Email

In order to engage your recipients before they even open their emails, it is vital to be specific and compelling in your email subject line. Did you know that by adding the word ‘video’ in the subject, the chances for recipients to open your email generally increase by 7%-13%? With all of the competition on the market and the high number of daily email traffic, it is crucial that you stand out from the rest of the crowd so that your email doesn’t end up being ignored or lost in the inbox. When choosing a suitable title, you could perhaps use some catchy adjectives, however, keep it brief and succinct.

3. Use Embedded Videos in Emails

By embedding an email video, you allow recipients to view video content without actually having to leave their inbox.This is particularly effective if the goal of the email is direct communication, rather than conversion. You should know that in order for the recipients to view an embedded video, they need to be able to support HTML5.This is not supported by most (but not all) email providers. Some email providers that do support HTML5 include iOS client, Apple Mail, and Outlook.

Here is a guide that may help you embed your video.

email marketing with video


4. Fallback Image

If you do not want to add an embedded video to your email, or if you’re not sure whether your client’s email supports HTML5, then the next best thing is to have a fallback image that prompts recipients to click on that image, which then opens a different page, most likely your business’ landing page.

5. Personalized Video Email Marketing Content

Okay, so the goal of your email marketing campaign is to engage and retain further communication with your recipient.  Adding a personalized, targeted video message to your email may do just the trick. This shows the recipient that you value their involvement and contribution to your business. For instance, you can add a video message as an update or reminder, or as an explanatory video presentation of your business offers or features.

6. Keep Video Emails Concise

Due to varying schedules and attention spans, it is crucial to keep the video concise in your email. Stay to the point and present your business in brief points, concentrating on the main message you wish to communicate to your targeted audience. Additionally, keep in mind that you should tailor your tone and style in accordance with your recipients.

A great video should be attention-grabbing, visually-stimulating, and incorporate compelling music. Also, length is important, so keep it nice and short. Here is a perfect example of a successful corporate video:

7. Be Creative With Your Video

Don’t forget that in order to use video email marketing to the best of your advantage, ensure your video is engaging, full of useful content showcasing what your business has to offer, and presented in an easy-to-understand manner that will catch the attention of your targeted audience.

When it comes to the perfect video email marketing plan for your business, select what works best for you, your company, and the targeted audience. Be sure to invest in a good video production company. That way you’ll have the help you need to create the perfect video for your marketing needs. Valoso consists of a team of international professionals who will help you build a successful video for your video email. Get in touch with us today and see for yourself.