No doubt you have seen some of the many video cooking tutorials popping up all over your Facebook newsfeed. Even if you’re not Jamie Oliver or Gordon Ramsey, surely you have caught yourself watching some of these videos. So what exactly is the allure of these videos and is it true they are taking over traditional recipes? I’ve got some ideas about why these cooking videos have taken the world of cooking by storm.
They Make Cooking Look Easy
The most enthralling thing about these cooking videos is that they make cooking look easy. Yes, easy. They demonstrate that you don’t have to be a professional chef to have success in the kitchen.
Recipes used in these cooking videos are user-friendly in terms of ingredients that are easy to find in most kitchens and appealing to a diverse audience. They often promise quick and easy meals. Furthermore, they do not require viewers to have any background in cooking. These videos show the complete cooking process in an easy to follow sequence using everyday terminology. Generally, they introduce ingredients and cooking instructions using subtitles for the many online users that watch videos without sound. Believe it or not, 85% of videos on Facebook are watched with the sound off.
Tutorials are Time Efficient
Let’s face it, people do not have much time to read a recipe, let alone brood over whether they’re doing it right. With video cooking tutorials, potential cooks are able to view the whole cooking process in a time-span of several minutes. In these few moments, viewers are able to see the ingredients, measurements, utensils, preparation and cooking steps, and the end product. This is far less time consuming than second guessing kitchen decisions when following a written recipe pinned on one of your kitchen walls.
Cooking video channels have grown rapidly in the past few years. The result is a viewing audience that expects a more engaging video experience. Here is a video cooking tutorial shot at a point-of-view angle. This way, the viewer gets a real time perspective of what it actually looks like to make this recipe:
Cooking Videos Make Sharing Recipes Easier
We’ve all had a bit of success in the kitchen at some point that resulted in someone asking us for the recipe. With traditional recipes, this means getting out the pen and paper and writing down the instructions, hoping you explain the process accurately.
This can be time-consuming and confusing for the next cook and may even result in them double-checking with you before or during cooking. This issue is easily overcome in cooking videos because people are able to view videos in a point-of-view angle which provides an experiential effect. Also, videos are easy to share with friends and family which makes finding and learning new cooking ideas quick and easy.
Video Cooking Tutorials Offer Marketing Opportunities
Video cooking tutorials offer a wide range of marketing opportunities for various members of the food industry including the growing food festival market and food brands. For one, these cooking videos are a great way for unrecognized chefs to get their name out there. By filming themselves cooking the delicious dishes they have created, they are able to showcase their talent and increase their exposure on social media. Having a presence on social media can give potential chefs a substantial boost towards attaining their professional goals.
Interestingly, 100 million hours of video are watched daily on Facebook alone. This amounts to a lot of potential views. In a similar way, food brands also benefit from cooking videos because they are able to feature their product in the video as an ingredient.
Notable Cooking Video Tutorials
Some of the most popular video cooking tutorials are available at the online cooking channel, Tasty. Most people have probably come across this channel at one point or another. In fact, Tasty experienced the highest growth in engagement of all social media publishers in 2016, and its number of subscribers is closing in on two million.
Other food channels have also taken up this type of video cooking trend, hoping to gain similar exposure and popularity. They now understand visuals are processed 60,000 times faster than text. This is why video recipes are easier to remember than written recipes and also one of biggest reasons for their success.
This Tasty cooking video that shows the gist of what their videos offer:
So, are video cooking tutorials taking over traditional recipes? Well, it is safe to say that traditional forms of recipes will always have a place in peoples’ kitchens. However, cooking videos are steadily becoming a go-to option when deciding what to make for the next meal. Digitizing your family cookbook through video is a great way to merge tradition with contemporary. Who knows – your recipes may inspire others to get active in the kitchen. Or you could even earn a bit from your recipes.
To make a high quality cooking video, it is important to have all the right tools. Video equipment is essential. But hiring professional videographers and video editors can up your chances of your cooking video going viral. Valoso prides itself in offering this kind of video assistance by providing an international pool of freelance video professionals. Contact us today and get a free quote on your video cooking tutorial idea.