One of the trendiest marketing tools is video brochures. An innovative modification of the outdated paper brochure, video brochures have caused some buzz in the corporate world of marketing. So, why is this type of marketing campaign generating such positive hype from businesses and customers?Thanks to its compact and unique packaging, the video brochure engages its recipients from the first turn of the page and leaves them to ponder over the video’s message long after the video itself has ended. Additionally, video in itself is a powerful and successful marketing medium, with statistics showing that 59% of consumers would rather watch a video than read text, while 90%of customers say that videos help them in the decision process.
Evoking That Emotion
Do you remember those musical greeting cards you received for your birthday or Christmas and the surprise and excitement you felt when first opening them? My point exactly! Times may have changed and technology may have advanced, but feelings evoked by an interactive message stay with us for the long run. In fact, it is this childhood recollection within us that leads many to react positively to video brochures and the suspense they stir up.
If your business is on the lookout for an effective marketing strategy, video brochures may very well be the key to a success and just what your business needs to boost revenue and drive up sales. There are numerous benefits to implementing this type of marketing technique, so let’s get straight to it:
How Video Brochures Broaden Marketing Horizons
Video brochures can be beneficial for creating a successful marketing campaign for your business and can efficiently broaden your marketing horizons. One reason for this is that video brochures target specific audiences and serve various purposes in promoting businesses from across industries. For instance, video brochures can be used to increase sales, provide education and training, assist the recruitment process, fundraising, and for other business purposes.
Here is one instance of how a video brochure has been employed by the automotive industry:
Creating More Video Marketing Opportunities
Video brochures provide a range of marketing opportunities that can be used to share a specific form of information with your target audience. With their compact package, they are sure to elicit a positive response from customers post-viewing. Some ways that you can use video brochures as part of your marketing campaign include the following:
- Launching new business products
- Providing demonstrations of product usage
- Showing customer appreciation
- Following a sales, marketing, or product launching event
- Provide compact information to current and potential customers
- Providing company history and notable achievements
The Cost Effectiveness of Video Brochures
Do not be discouraged by the notion that video brochures are an expensive option for your marketing campaign. Or that they may target a smaller audience at one time. In fact, be certain that video brochures are well worth the investment. Even though they may not target a large audience at any one time, this can be beneficial. Since they target a specific audience with an identified need you are getting more targeted. Reaching them with a video brochure will have a positive influence on a specific branch in your business.
A New Way for Direct Interaction
Sometimes it is beneficial for your business to come into direct contact with its target audience. Video brochures can be most useful in such cases, since they can be given out as tangible packages at various events promoting the company or even as personalized video tokens to valued members of your business community. Additionally, they can be sent with a specific message of gratitude, encouragement, praise, or any other message you wish to convey. The sky is the limit.
A Smart Combination
We all know that video marketing as a promotion tool is an excellent way to draw attention to your business. Additionally, video brochures trigger customers’ audio and visual senses. That is why it is crucial to create an impactful marketing video by investing in a quality marketing video production company.
Research has shown that when consumers enjoy video content, it increases their purchase intent by 97%. It comes as no surprise then, that more and more businesses are investing their time into a video marketing campaign to boost their public image and increase revenue. It is good to follow marketing strategies that promise results. It’s even better to use video brochures while they are trending and gaining popularity among corporate society.
Tips for a Successful Video Brochure Marketing Campaign
When planning your video brochure, there are a few things you should pay attention to so your video brochure becomes a success and gives a good return on your marketing investment. Here are a few video brochure tips to keep in mind when creating your video brochure:
- What is your message?
Be clear about what you want your video message to convey to the recipient. Try to target a specific audience to increase effectiveness. It is important that your video serves a specific purpose, so that the results will meet your set expectations.
- Use creativity.
Standing out from the crowd will give you an advantage in the competitive world of marketing. Try brainstorming for original ideas to give your marketing campaign just what it needs.
- Invest in good quality video production.
It is important that your video brochure is of utmost quality and reflects your business purpose accordingly. For this reason, it may be best to invest in a good quality video production company. This will ensure your video brochure is a success.
It appears that video brochures are the key to a successful marketing campaign. This is manily because of the endless marketing opportunities they provide to businesses. To reap the rewards of your marketing campaign, get in touch with our video production team at Valoso. We can help you create the perfect video brochure. At Valoso, we strive to make your idea a reality. So, get in touch and begin your video brochure today.