2016 was a legendary year for social videos. Not only have video-centric social apps like Snapchat and Periscope climbed in popularity, but almost every social network now has video viewing and sharing capabilities. Plus, social video marketing continues to grow as brands have come to realize the importance of social videos. The following list compiles the most viewed social videos from YouTube, Facebook, and Instagram to give you a look at the most popular social video trends 2016 had to offer.
1. Calvin Harris – This Is What You Came For (Official Video) ft. Rihanna
At the top of the list, CalvinHarrisVEVO’s video reached a whopping 232 million views in its first 30 days.
2. BEST FRIENDS! (w/ Dwarf Mamba)
Not surprisingly, the second most viewed social video, at 185 million views, comes from Facebook, not YouTube.
3. Recycled Towel Bathmat
At 173 million views in 30 days, this DIY video was created by a brand owned by Buzzfeed.
4. Massive pillow chair
A simple overview of a “massive pillow chair” reached an incredible 159 million views on Facebook.
5. HE JUST SUED THE SCHOOL SYSTEM
Since its release, social media users have strongly connected with this bold 5-minute-long video, as its 155 million views confirms.
6. Rihanna – Work (Explicit) ft. Drake
Another music video, YouTube’s second entry on the list reached 153 million views in 30 days.
7. ZAYN – PILLOWTALK
After 30 days, ZaynVEVO’s top music video of 2016 acquired 144 million views. This means the top three most viewed videos on YouTube are music videos from top artists.
8. Bad Baby Real Food Fight Toy Freaks Family
At 141 million views, this YouTube video won over a lot of viewers in 2016. You may have noticed this is also the first video on this list from YouTube that is not a music video.
9. Hey guys!
Due to her massive number of Instagram followers, Sarah Hyland’s video is first on the list for the most viewed Instagram videos, reaching 25 million views.
10. #olympics #olympicsrio2016
A video showing one of the most popular events of 2016 achieved 20.1 million views. These are the only two videos on Instagram that received over 20 million views within their first thirty days.
The Future of Social Videos
There you have it: 2016’s top ten most viewed videos on the Internet. Although the ranks were determined by the number of views after 30 days, many of these social videos have multiplied their views since reaching that milestone. By looking at the social video stats, we can tell that Facebook and YouTube are dominating the video sphere at the moment. But, with major social networks like Twitter becoming more video-friendly, who knows what is in store for 2017?
The benefits of social video for businesses is unprecedented. If you are looking to create the next viral marketing video for your brands, consider working with Valoso. Valoso offers a growing marketplace of freelance video editors and videographers who can help you create the best videos for social media. Quality is key when it comes to producing pro videos. So, do not delay filling out the form below to receive a free quote for your video project.