e-commerce advertising

Facebook Urges Mobile Videos for E-commerce Advertising

What’s the key to modern day e-commerce advertising? Facebook’s U.S. e-commerce head, Jeremy Lewis, wants businesses to know there’s one platform for product video that shows significant growth in relevance: mobile. “Mobile isn’t a thing....
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
360-degree video

How to Create A 360-Degree Video: Valoso’s Guide

The 360-degree video technology has existed for a long time, but now it has started to gain popularity due to the appearance of a multitude of channels built especially for its content delivery, as...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker’s Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...
video storytelling

Tell, Don’t Sell! Why Video Storytelling is Going Viral

If there's one thing you can be sure of, it's that consumers are sick of everybody selling them something. Ever heard of the book "Nobody Wants to Read Your Shit"? It's true - they don't. Which...
drone videography

Immortal Gadgets: Now Drones Can Temporarily Break and Collect Back

Using a drone for marketing is now extremely popular. These devices are capable of shooting spectacular videos from a bird’s eye view. This is useful in drone marketing for real estate, the hotel and restaurant...
branded videos

Branded Videos: 5 Key Traits to Success

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...
periscope live streaming

Grow a Massive Following by Live Streaming with Periscope

2015 was the year that brought live streaming into every consumer's home. With Periscope, Facebook Live, Live.ly and many more apps popping up every day, our phones have now become live streaming devices -...

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