video and audio quality

How Video and Audio Quality Translates into More Conversions for You

You have heard it before: video and audio quality can make or break your video content. But what is the reasoning behind this conclusion? In this day and age, every business, no matter how tight their...
skype business meeting

7 Steps to Hosting a Successful Skype Business Meeting

A Skype business meeting make every company get-together a breeze. No longer do you have to coordinate locations and potentially leave out employees who can't make it. Your company meetings can be as flexible as you...
mobile video apps

The Best Mobile Video Apps to Upload & Share Your Videos

Thanks to advances in mobile technology, online video is being heavily consumed via smartphones and tablets. It’s safe to say that customers are changing where they watch online videos. In fact, did you know that...
Power of Video

How US Presidential Candidates Leverage the Power of Video

The U.S. presidential elections will end in just a matter of days now. The candidates have used the power of video to show that their plan for future leadership is the one voters should...
dude perfect christian

7 Video Marketing Lessons from Dude Perfect

If anyone has perfected the entertaining video, it is Dude Perfect. With over 15 million subscribers and each video eventually getting tens of millions of views, it's a good idea to study their YouTube...
viewer attention

Top 6 Ways to Increase Viewer Attention in Video Advertising

What is the "sofa effect" and how has it changed the expectations of our audience? How do smartphones and tablets influence the perception of video advertising and viewer attention in general? Why should we...
Video marketing

Video Marketing: 10 Ways Videos Can Improve Your Business

10 Ways Video Marketing Can Improve Your Business There are tons of creative ways you can use video marketing for your business. Some ideas include creating video business cards to share with potential clients. Or...

VidCon 2016: The Latest Trends in the Video Industry

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
video marketing campaigns success

11 Video Marketing Campaigns That Led to Insane Success

Many extraordinary video marketing campaigns have penetrated the internet during the past several years. Undoubtedly, video is a highly effective marketing tool for any business. With the right strategy, top video marketing campaigns can launch a business...

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