promoted video on Pinterest

Pinterest’s Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
pokemon go

How to Record Your Pokemon Go Adventures

Pokemon Go is the gaming phenomenon currently sweeping the globe. The app had more downloads in its first week than any App Store app in history. It may now be on its way to...

VidCon 2016: The Latest Trends in the Video Industry

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker's Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker’s Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...
branded videos

Branded Videos: 5 Key Traits to Success

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...
Twitter video

Twitter Video: The Next Big Thing?

Video on Twitter may sound like a foreign concept, but it's actually transforming the future of video streaming. An increased Twitter video length, the introduction of Twitter Engage, and a partnership with Innovid have...
mobile videos

5 Tech Tips for Creating Impressive Mobile Videos

83% of millennials use their mobile devices to search for products and 69% of them will buy those products in minutes. The biggest factor affecting their decision to purchase is the impact of your...
e-commerce advertising

Facebook Urges Mobile Videos for E-commerce Advertising

What’s the key to modern day e-commerce advertising? Facebook’s U.S. e-commerce head, Jeremy Lewis, wants businesses to know there’s one platform for product video that shows significant growth in relevance: mobile. “Mobile isn’t a thing....
Branded video on Instagram

What to Post on Instagram: The 10 Best Branded Videos

Social media marketing, though essential to any business, can sometimes be a challenge. That's why it's important to include creative content using methods specifically geared towards Instagram branded videos. Although Instagram is an image-based...

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