Mobile Video

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...

Pokemon Go is the gaming phenomenon currently sweeping the globe. The app had more downloads in its first week than any App Store app in history. It may now be on its way to...

It's that time of year again - the time of VidCon, the largest conference for those interested in the online video industry and the latest news in video marketing. As usual, VidCon didn't disappoint: there was...

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

The power of branded videos is immense - ask any business that has already taking advantage of it. With video usage rising exponentially over the last year, it clearly is the best path to building...

Video on Twitter may sound like a foreign concept, but it's actually transforming the future of video streaming. An increased Twitter video length, the introduction of Twitter Engage, and a partnership with Innovid have...

83% of millennials use their mobile devices to search for products and 69% of them will buy those products in minutes. The biggest factor affecting their decision to purchase is the impact of your...

What’s the key to modern day e-commerce advertising? Facebook’s U.S. e-commerce head, Jeremy Lewis, wants businesses to know there’s one platform for product video that shows significant growth in relevance: mobile. “Mobile isn’t a thing....

Social media marketing, though essential to any business, can sometimes be a challenge. That's why it's important to include creative content using methods specifically geared towards Instagram branded videos. Although Instagram is an image-based...