Programmatic Advertising & Its Impact on Video Marketers
Programmatic advertising with video is expected to nab a 75% share of digital video advertising in the US by 2018. In fact, 2016 showed a 39% increase from the previous year. What is programmatic...
Everything You Need to Know About Video SEO
Cisco calculated that video will take up 80% of all Internet traffic by 2019. In light of that trend, businesses must know the ins and outs of video SEO to see growth and success in this...
Will Facebook Stories Be the End of Snapchat?
Heard the big news yet? Facebook is launching yet another Snapchat-like feature: Facebook Stories. Result: rampant predictions all over the Internet about Snapchat's possible demise.
The way this works is, Facebook Stories will allow users...
How Video Marketing Really Works – Infographic by Valoso
In today's advertising landscape, we hear over and over how video marketing is the wave of the future. Today, we will demonstrate exactly how video marketing works and how it can benefit your business.
Video marketing...
Why Shoppable Video is the Future of Online Retail
What if you could instantly purchase one of your favorite TV characters' outfits? With shoppable video, that dream may soon be a reality. The concept of shoppable video has been in the eCommerce consciousness for nearly two...
Why Top Email Marketers Use a Video Landing Page
While marketing videos are in the explosion stage of growth, the savviest email marketers are upping their game by using a video landing page. Find out why expert email marketers are using video to increase...
Innovative Live Stream Marketing Strategies
Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...
Pinterest's Promoted Video: a New Spin on Video Ads
For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest. You won't be disappointed; Promoted Video is...
Vertical Outrage: How Vertical Videos Will Crowd Out Horizontal
Let’s be honest: people hate vertical videos. Seriously, they cannot tolerate them. If you google the phrase “vertical video”, you will get a bunch of blogs that are eager to tell you why you...
Video Marketing Trends Dominate in Mary Meeker's Report
On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...