programmatic advertising

Programmatic Advertising & Its Impact on Video Marketers

Programmatic advertising with video is expected to nab a 75% share of digital video advertising in the US by 2018. In fact, 2016 showed a 39% increase from the previous year. What is programmatic...
video seo

Everything You Need to Know About Video SEO

Cisco calculated that video will take up 80% of all Internet traffic by 2019. In light of that trend, businesses must know the ins and outs of video SEO to see growth and success in this...
Facebook stories

Will Facebook Stories Be the End of Snapchat?

Heard the big news yet? Facebook is launching yet another Snapchat-like feature: Facebook Stories. Result: rampant predictions all over the Internet about Snapchat's possible demise. The way this works is, Facebook Stories will allow users...
video marketing

How Video Marketing Really Works – Infographic by Valoso

In today's advertising landscape, we hear over and over how video marketing is the wave of the future. Today, we will demonstrate exactly how video marketing works and how it can benefit your business.  Video marketing...
shoppable video

Why Shoppable Video is the Future of Online Retail

What if you could instantly purchase one of your favorite TV characters' outfits? With shoppable video, that dream may soon be a reality. The concept of shoppable video has been in the eCommerce consciousness for nearly two...
video landing page

Why Top Email Marketers Use a Video Landing Page

While marketing videos are in the explosion stage of growth, the savviest email marketers are upping their game by using a video landing page.  Find out why expert email marketers are using video to increase...
Live Stream Marketing Strategies

Innovative Live Stream Marketing Strategies

Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...
promoted video on Pinterest

Pinterest's Promoted Video: a New Spin on Video Ads

For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest.  You won't be disappointed; Promoted Video is...
vertical video

Vertical Outrage: How Vertical Videos Will Crowd Out Horizontal

Let’s be honest: people hate vertical videos. Seriously, they cannot tolerate them. If you google the phrase “vertical video”, you will get a bunch of blogs that are eager to tell you why you...
video marketing trends

Video Marketing Trends Dominate in Mary Meeker's Report

On June 1, something substantial happened in the video industry. Those of us who are interested in video marketing trends finally got a chance to check out Mary Meeker, the venture capitalist, and her firm...

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