#GoLive: Twitter Live Streaming is the Next Big Thing in Social Media
Finally. The #GoLive Twitter campaign has launched. Now, Twitter live content is available to create and view for all Twitter users. Twitter is a little late in the game, considering Facebook, Instagram, and YouTube have...
Programmatic Advertising & Its Impact on Video Marketers
Programmatic advertising with video is expected to nab a 75% share of digital video advertising in the US by 2018. In fact, 2016 showed a 39% increase from the previous year. What is programmatic...
The Ultimate Guide to Using Instagram Live Video
You may have heard the recent buzz about Instagram rolling out a live video feature for its users. The mobile photo sharing giant has finally confirmed that its new feature includes the option to...
Grow a Massive Following by Live Streaming with Periscope
2015 was the year that brought live streaming into every consumer's home. With Periscope, Facebook Live, Live.ly and many more apps popping up every day, our phones have now become live streaming devices -...
Innovative Live Stream Marketing Strategies
Could live stream marketing be the future of social media? With the recent launch of Facebook Live, which allows users to stream live video via Facebook and instantly access all followers, it looks like...
Event Video Marketing: How Keynote Speakers Add Value
Event video marketing is reaching new dimensions and in 2016, keynote speakers are now central to every conference. Their presentations not only set the tone for the entire event, but also provide opportunities for companies...
15 Reasons Why Small Businesses Need Video
Have you ever wondered why some small businesses manage to make a profit regardless of their product's versatility. Why do some companies manage to always sell all their goods in stock? It's highly likely that they use video in...
Twitter Amplify: Making Money With Your Videos
Now that Twitter has kicked its video advertising product - Twitter Amplify - up a notch, YouTube is facing some tough competition when it comes to its video creators! It's no surprise that Twitter wants...
Why Shoppable Video is the Future of Online Retail
What if you could instantly purchase one of your favorite TV characters' outfits? With shoppable video, that dream may soon be a reality. The concept of shoppable video has been in the eCommerce consciousness for nearly two...
Pinterest's Promoted Video: a New Spin on Video Ads
For those of you who are aware that U.S. video ad spending is about to reach $9.9 billion this year, you probably already anticipated a paid ad platform for Pinterest. You won't be disappointed; Promoted Video is...