Event Planning

When it comes to events, in most traditional (and even some online) marketing settings, your company is solely responsible for spreading your message. Your flyers may be passed around, and someone might occasionally forward...

Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...

Author: Monica Wilson from socialgrowr.com Looking at the event marketing environment of today, it is hard to remember the day when marketing was straightforward. The script was simple: do some traditional advertising, get some of your...

Even with a flawless event marketing strategy, securing event attendees can be a challenge. Many people register for events to which they never show up. If you want to effectively increase event attendance, check out...

Creative audience interaction is central to making a successful event. Ensuring audience engagement at events keeps people interested in your brand. Without proper audience interaction techniques, your guests will forget the experience you worked so hard to...

Event marketing on Twitter is more popular than you may think. With the use of unique hashtags, live video, and more, Twitter is the perfect atmosphere to promote any event. Among all the social networks for...

The most memorable event marketing campaigns are the ones that stun us all. Many creative event marketing campaigns turned out to be major cruxes in a company's advertising strategy. Your event marketing campaign plan can have this same success....

"How to create an event budget" is a common query. Event budgeting is the #1 challenge for nearly half of event organizers. It makes sense—the endless Excel sheets, trying to fit everything in without upsetting...

Event sponsorships can give your event the extra boost it needs. Sponsors at events lead to profitability, publicity, and improved brand perception in your niche. If you are unfamiliar with an event sponsorship agreement or want...

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...