Event Planning

Knowing how to host a product launch event is essential to get your product out there. Events are flawless mechanisms to promote a new product. Hosting a product launch event can bring any product marketing...

Event video production can be an expensive undertaking. Everything from the cameras to the video editing, though necessary to make the final product, can rack up a bill. Instead of worrying about the impact...

Learning how to organize a networking event can be tricky without the right tools. You want to make sure your event is spritely and runs smoothly. Without the right preparation tactics, your networking event might turn...

2017 left a legacy of event marketing for all types of businesses. By analyzing the most popular types of events from 2017, we can predict what to expect in 2018 for event marketing. If you are struggling...

Oftentimes, free events lead to more publicity, more conversions, and even more sales. If your event tickets don't cost a dime, your target audience is more inclined to consider attending and benefiting from your...

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...

Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...

With all the competition, holiday event marketing can be a challenge. After all, how can you stand out amidst all the Christmas parties, family get-togethers, and other brand events? Despite the obstacles, hosting an event...

"How to create an event budget" is a common query. Event budgeting is the #1 challenge for nearly half of event organizers. It makes sense—the endless Excel sheets, trying to fit everything in without upsetting...

Even with a flawless event marketing strategy, securing event attendees can be a challenge. Many people register for events to which they never show up. If you want to effectively increase event attendance, check out...