Event Marketing

Oftentimes, free events lead to more publicity, more conversions, and even more sales. If your event tickets don't cost a dime, your target audience is more inclined to consider attending and benefiting from your...

Finding yourself in an event marketing rut? You're not alone. Most businesses and event planners experience event marketing challenges that they simply do not know how to overcome. These event marketing obstacles can occur...

Keeping up with event marketing trends is essential to stay on top. Following outdated trends stagnates your strategy, but participating in fresh, developing trends can put your event at the front line. Check out the event industry trends...

With all the competition, holiday event marketing can be a challenge. After all, how can you stand out amidst all the Christmas parties, family get-togethers, and other brand events? Despite the obstacles, hosting an event...

If you didn't already know, LinkedIn used to have an Events application for its users to create and promote an event page. Now, however, the social network leaves users up to their own devices...

Even with a flawless event marketing strategy, securing event attendees can be a challenge. Many people register for events to which they never show up. If you want to effectively increase event attendance, check out...

When it comes to events, in most traditional (and even some online) marketing settings, your company is solely responsible for spreading your message. Your flyers may be passed around, and someone might occasionally forward...

Every successful Thanksgiving marketing campaign needs some ingenuity. Fresh marketing ideas for Thanksgiving are not always easy to come up with, but it just takes one good idea to revolutionize your business this holiday season. For...

Are you ready to rock your Facebook event marketing nvampaign? One of the most impactful tools to promote an event on Facebook is video, which is why it deserves its own section below. If you...