Online video is quickly becoming the most viewed types of online content and is only going to continue to grow. The truth is your business can’t afford to go without video content any longer, and a video explainer is a great way to start.
8 Reasons to Include a Video Explainer on Your Website
1. It’s Affordable
The cost of video creation can be quite prohibitive, but video explainers are fairly simple to produce and they’re definitely affordable. If your organization has the available staff hours and resources to produce video content, the good news for you is that purchasing a video camera nowadays does not carry a huge price tag. According to VloggingCameras.net, you can pick up a Canon VIXIA HF R500 for under $220.
2. Google Ranks Video Content Higher
Google bases your ranking largely on how long people stay on your website and a video is one of the best ways to keep people on your page for a longer period of time. Your content is 50x more likely to be featured on the front page of Google if it includes a video.
3. Clarify Your Product’s Objective
No matter how well you explain things in text there is always room for misinterpretation. A well produced explainer video makes sure everyone gets the same impression of your product. It’s also usually more effective for showing exactly how your product works.
4. Add Excitement to Your Pitch
Even the most boring text becomes more interesting when it’s read out loud by someone with a nice voice and some enthusiasm. Adding visuals gives your pitch another layer of excitement.
5. Improve Click Rates on Email Marketing
I bet you didn’t know that video content is 200% more likely to get clicked on in an email newsletter than regular text content. A single explainer video could result in dozens of sales through your email marketing network.
6. Become More Memorable
People only remember 10% of what they hear but they’re able to retain a full 50% of what they see, making video one of the best ways to share knowledge.
7. Showcase Your Personality
A good explainer video is an example of your personality and your company’s brand. It gives people an impression of who you are and whether or not you’re trustworthy. Trust is one of the most important factors in people’s purchasing decisions, so this is an obvious win.
8. Share it Across All Social Media
Social media platforms like Facebook and Twitter are actively working to make it easier for you to share your videos with the world. Videos are also more friendly to mobile devices than long pages of text. Oh, and people are more likely to share video content with their friends than text content.
An explainer video on the front page of your website is one of the most powerful marketing tools your business can have and these are only a handful of the reasons why you should make one. Not sure where to start? There are dozens of websites where you can find advice on how to make a great video explainer for your product.
Greg Nunan is a digital marketing consultant and founder of Winning Edge Digital. In addition to helping companies generate more business online, Greg specialises in building and flipping websites for profit and offers free Content Marketing and SEO information at his personal blog, IMFlare.com.
Featured image credit: Joe (via Flickr)